Կազմակերպության մասին

The Armenian Marketing Association (AMA) was established by a group of marketing experts in 2002. The creation of this Non-Governmental Organization was enforced by rapidly growing competition in market environment of Armenia. But for the lack of sufficient information on effectiveness and usefulness of marketing and its communications, the level of Marketing Development is very low in Armenia. The technical and theoretical basis of marketing is developed deficiently and the recent years were marked by the fast growth of marketing consulting firms. Based on these factors the Armenian Marketing Association was created to carry out qualitative improvements of marketing consultations and analytical works. The Association will help to improve the efficiency of business actions of Armenian companies through modern marketing tools. Mission Statement The mission of the Armenian Marketing Association is to establish active business relations among the Armenian companies working in marketing area, provide trainings for marketing experts, reinforce the cooperation between Armenian and foreign companies and organizations, and develop Marketing Institution in Armenia as well. Goals & Objectives * Marketing Institution Development in Armenia; * Assistance to Small and Medium Enterprises; * Establishment of partnership between Armenian and foreign companies; * Enforcement of international marketing and sociological research standards in Armenia; * Training and preparation of marketing Experts; * Training and preparation of Businessmen to provide basic understanding of Marketing; * Creation of Armenian Market database containing information about various companies and markets of Armenia; * Marketing consultations; * Conduction of marketing and sociological researches; * Collaboration with foreign marketing associations; * Activation of working relations of Armenian companies dealing with marketing area.

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